Gateway Planning uses place-making as a core economic development strategy. The proper combination of infrastructure, civic spaces, housing mix and pedestrian-friendly retail results in higher investment returns and a robust tax base.
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Place is the new front line for economic development. An article written by Scott Polikov of Gateway Planning, The New Economics of Place, explains why economic development and chamber of commerce professionals should be focused on placemaking. |
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After sitting fallow for 15 years, McKinney's Regional Employment Center has been jump-started by the first project, Craig Ranch. |
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The aerial above shows Craig International's PGA Tournament Players' Course at Craig Ranch and the "Settlement," the traditional neighborhood emerging adjacent to the golf course and the Town Center, as well as "Cooper Living," the first expansion of Dr. Kenneth Cooper's Cooper Aerobics Center that will include a range of housing options adjacent to the center for the active, healthy lifestyle. Designed by DPZ under the form-based code crafted by the Gateway Planning Group, Craig Ranch comprises about 2,000 of the 4,500-acre Regional Employment Center. At build out, Craig Ranch, a New Urban community, is projected to accommodate 30,000 residents and 2+ million square feet of retail and commercial business, with a total assessed valuation approaching $3 billion.
 Sustaining
Retail Through Place Making |